Even the strongest brand has a shelf life. Due to market fluctuations, the shifting priorities of guests, and a million other forces beyond the control of any organization, brands often become stagnant. 

How do you create an impactful and unique experience that is positive and leaves an impression? The team at Buzz has made a list of five of key factors on how to make it happen.

Successful creative concepts stem from a thorough creative brief. A comprehensive brief ensures that concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives the campaign seeks to reach and the benefits to which the audience will respond.

First and foremost, a strong brand personality is the most important way to stand out amongst the high volume of ads and social posts thrown at individuals on a daily basis. In addition to brand personality, consistency will also aid in gaining trust between customers and your business. The correlation between brand personality and trust is that when there’s trust, your customer ultimately understands the quality of the service/product that they will receive with each visit. In turn, your company will generate more and more repeat customers with a much higher conversion rate, generate higher brand loyalty, and on average, spend up to 3x more compared to someone who isn’t yet loyal to your brand. Below you can find more ways to improve on your brand personality.  

When creating and maintaining a brand, it is essential to make sure you are keeping your advertising efforts consistent. Having strong brand guidelines will help create a path for all advertising assets to follow. Brand consistency is all about creating a certain voice to trigger specific emotions or actions. Having consistency will help your brand be more dependable, recognizable and earn your customer’s trust. Read more below and learn some of the reasons we have found consistency so important. 

OTT offers many benefits and is a great option if TV advertising is beyond budget constraints. With the rise of streaming services, OTT has become a very powerful tool as both an alternative and addition to TV commercials. With our high-quality animation work, we have the ability to help catch the eye of your viewers, and then dive into your analytics in order to successfully reach your goals. Below you can find more information as to why we find OTT to be a great option for our client-partners and best practices.

To properly incorporate social media marketing into your advertising strategy, it’s essential to understand that it requires both well-developed creative and a placement strategy. Social media can improve many areas of your business such as creating stronger brand recognition and awareness, and also has the power to drive traffic to your website as well as your property. Furthermore, social media is a great place for your audience to connect with you even while your guests are not physically visiting.

Direct mail is a robust advertising tool and is even more powerful when personalized. Personalization has become easy to achieve with today’s technology and gives your guests the sense that you’re communicating with them on a one-to-one basis. Paired with branded creative from our Buzz Team, your audience is sure to look forward to opening their mailbox and receiving one of your direct mail pieces.

A solid database is essential to planning events and promotions for your core customer, but the first step is getting visitors to actually signup. We’ve found it beneficial for properties to host new member signup campaigns in order to promote both new guests and to enhance the overall awareness of your campaign strategy.