Effective Questions For Extraordinary Creative Concepts

Successful creative concepts stem from a thorough creative brief. A comprehensive brief ensures that concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives the campaign seeks to reach and the benefits to which the audience will respond.  

For next-level creative, it’s best to ask effective questions from the get-go.

Here are a few of our favorites: 

Why are we doing this?

The very first question that needs to be addressed is the most basic. Understanding the why of a project gives the background and context the creative teams will need to understand the more detailed information that comes later. 

Who is the target?

It’s wise to consider just how focused your project is going to be. Are you sending out a broad message to a mass audience or directing all your attention to one niche? Understanding your target market means researching their preferences, habits, and existing knowledge. 

What is the objective?

Determine what the goals are, where the finish line is, and how progress will be measured. 

What is ‘that one thing’?

What is the one thing above all else you want the audience to take away? If you can’t find the essential crux of the plan, it’s doubtful anyone else will either. A helpful tip is to develop a unique selling point; figure out what sets you apart from your competitive set.

Want to get moving on your next creative concept? Reach to jenna@thebuzzcompanies.com to set up a call for a complimentary creative brief.