Benefits Of OTT
Benefits of Over-the-Top Advertising
OTT offers many benefits and is a great option if TV advertising is beyond budget constraints. With the rise of streaming services, OTT has become a very powerful tool as both an alternative and addition to TV commercials. With our high-quality animation work, we have the ability to help catch the eye of your viewers, and then dive into your analytics in order to successfully reach your goals. Below you can find more information as to why we find OTT to be a great option for our client-partners and best practices.
Targeting
Unlike traditional TV broadcasting, OTT gives you the ability to target certain audiences that may have an interest in your offerings. This helps your ad dollar go further with each buy as you know exactly who you are connecting with. You also have the ability to create advertisements that will connect with your target audience opposed to catering towards a large and more general audience. OTT is able to break up your audience into smaller segments, therefore making it all the more likely that your ads are shown to people interested in your products or services.
Advanced Analytics
Having the capability of knowing exactly who your advertisements are getting placed in front of allows for some of the best analytics and reporting. You are able to dive into groups that have the highest reaction rate and make the most of your advertising budget. With great data and analytics, you are now able to redirect poor performing markets, retargeting, or utilize A&B testing in order to find those niche markets.
Some of our Best Practices
When working with OTT spots, it is important to keep them short and concise. OTT spots should be no longer than 30 seconds in duration and have an attention grabber within the first 5-10 seconds if possible. When it comes to formatting the spot, you need to keep in mind that it needs to be compatible with all types of devices. With OTT, being such direct communication with your target audience, it is important to ensure that the advertisement is relevant to them. This is where you can really dive into your target market and ensure it is a personalized experience for them.
Buzz Creative is always here to help! We can give advice on OTT and make sure your context is relevant and achieve goals together. Reach out today for assistance!
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