Loyalty program marketing imagery for FastTrack Rewards, displaying casino-style gaming promotion concepts, reward opportunities, and engaging player-focused campaign storytelling.

One Card to Rule Them All

We led the full-scale creation and rollout of Churchill Downs’ Universal Loyalty Rewards Program. Our work included naming, direct mail strategy, player card design, messaging, email campaigns, in-property signage, and a full suite of launch collateral. With tailored assets for each property, this was loyalty done right – on a national scale.

Promotional visuals for the FastTrack Rewards campaign featuring branding elements, gaming rewards messaging, and excitement-driven marketing graphics encouraging players to participate and earn rewards.

Full campaign marketing visualization for FastTrack Rewards loyalty program, featuring promotional gaming graphics, reward engagement themes, and player-focused messaging that supports the More Ways To Win initiative.

Branding and advertising artwork supporting the FastTrack Rewards program, highlighting gaming rewards messaging, promotional callouts, and campaign graphics built to enhance player experience.

Two promotional banners for Fast Track Rewards, highlighting earning perks, different tiers of membership including bronze, silver, gold, and platinum, and encouraging participating in a loyalty program.

Flyer and brochure for Fast Track Rewards program showing loyalty tiers, benefits, and participating Churchill Downs gaming destinations.