Catch the Q3 Buzz!

Here’s a glimpse of what the brilliant minds at the barn are reading to stay up-to-date on the latest advertising trends. 

Understanding your five touchpoints is key to your overall brand impact [from Prophet]. 

The overall brand experience is enhanced by brand touchpoints, which occur any time a person in the marketplace interacts with the brand. Successful advertisers must identify and improve upon them to have the greatest impact on potential decision makers. 

Social video ads spending is on pace to reach unprecedented levels [from eMarketer].

According to a study from eMarketer, the estimated amount spent on video ads on social media is expected to grow to almost $15 billion within a few years. We’ve experienced first-hand how video ads generate strong engagement from users across all social networks, while providing a higher amount of information to a potential consumer.

The Story of Content: Rise of the New Marketing [from Content Marketing Institute].

In our evolving world of marketing and advertising, consumers have more control than ever as to what they see and how they choose to engage. Because of this consumer control, businesses must stand out amongst the crowded, oversaturated market with noteworthy story-telling. 

Abby Juergens